Send Handwritten Letters that get results with Postalgia
Send personalized, handwritten letters that leave a lasting impression
The Undeniable Results of Handwritten Letters: Why send Handwritten Letter campaigns?
Open Rates
Handwritten Envelopes get the highest open rates of any direct mail in the market. What never gets opened can’t get read, and so the handwritten envelope becomes an ever-important element for achieving high returns on your direct mail campaign.
Conversion Rates
In live head-to-head tests with large nonprofit customers, handwritten letters perform 2-3x better than printed mail!
Lasting Impressions
In another test with a large nonprofit client, the lasting positive effect of handwritten letters was so strong that prospects who received a handwritten card were 30% more likely to give when asked to make a donation more than 6 weeks later!
How it Works
- Design your campaign
Work with our campaign strategists and creative team to conceptualize your handwritten mail campaign and bring your design to life. - Craft your message
Include unlimited variables and personalizations in your message to give it maximum impact. - Choose your handwriting
Choose from our list of dozens of handwriting styles, or digitize your own handwriting. - Make a list
Our account managers help clean, correct, and sort your data to make sure that your recipient list conforms to USPS or Canada Post standards to minimize undeliverable mail. - Check it twice
Review your proofs with our account management team to ensure that everything is just right, and make any last-minute tweaks. - Handwritten with care
Once your campaign is sent to production, our team will print, cut, handwrite, match, fold, insert, seal, and stamp your letters with the utmost professionalism and attention to detail. - Delivered to the doorstep
Your personalized letters are delivered directly to your recipients via USPS or Canada Post.
Love Letters from Our Customers
“We recently had Postalgia design a unique mail piece directed to our recent alumni audience, which beat the control 3 to 1. We were pleased with the customer service, quality of creative, and results.”
John Flaver Jr.
Assistant Director, Marketing Operations at New York University
New York University
“We’ve seen that integrating “hand-written” stewardship touchpoints has had a measurably positive impact on our fundraising work. In a recent test, donors who received a personal note gave nearly 29% more than those who did not! I would highly recommend working with Postalgia.”
Rebecca Yturregui
Vice President, Donor Relations and Philanthropic Impact Combined Jewish Philanthropies of Greater Boston
CJP
“Handwritten messages has been a great benefit to us — with this personalized touch, it’s given us some wonderful heartfelt moments with our donors, and has saved us so much time. Postalgia has opened up some unique opportunities to us, and we find new ways to expand our outreach with their technology.”
Andi Blija
Multimedia & Creative Manager at Make-A-Wish® Alaska and Washington
Make A Wish
“Postalgia has been an invaluable partner in our stewardship efforts – impacting a myriad of donor types and streamlining projects for multiple departments. The result has been incredibly beautiful and effective printed touchpoints. This unique communication method ensures our supporters feel appreciated and part of our organizational family. The creativity, flexibility, and strategic approach of our Postalgia counterparts is second to none. They take our vision and make it into extraordinary deliverables!”
Faryal M. Khatri
Stewardship Specialist at Children’s Medical Center Foundation
Children's Health
Handwriting for Every type of Direct Mail
Perfect for increasing conversion rates, engagement rates, and retention rates
Increase Open Rates – Your letter can’t have an impact if it never gets opened. Handwritten envelopes get opened nearly every time.
Pump Up Conversion rates – Whether fundraising for donations, selling a service or product, or persuading voters to vote, handwritten letters capture attention and increase conversion rates
Step Up Your Stewardship – Show your donors that you care and keep your customers coming back. Nothing conveys effort and care like a handwritten letter.
Frequently asked Questions
How are the handwritten letters created?
Our proprietary robots hold a real ball point pen and write the same way a human hand would. The pen follows the path of each character, and presses onto the page with the same variable pressure that a human would, allowing for realistic indentation and ink coverage.
Does the handwriting look real?
Yes, the robots write the same way that a human would, and randomizations and imperfections are included in the writing to make it virtually indistinguishable from human handwriting.
Unlike printed fonts, which are easily identifiable as fake, our robots use real pen ink and mimic human handwriting in the pressure applied in each stroke.
What is the standard turnaround time?
Most handwritten mail campaigns are in the mail within 2 weeks of the proof being approved by the client. Our army of robots write handwritten letters, cards, and envelopes 24/7, allowing us to produce authentic-looking handwritten letters at scale with incredible speed.
What is included in the price of the cards?
Our price includes the cardstock, paper, or envelope, the printed letterhead or artwork, the handwritten message, creasing and folding (where required), matching, inserting, sealing, stamping, and mailing services.
Our quoted prices sometimes include postage.
Are the extra set-up fees or charges?
Typically the price that you see is the price that you pay. Unlike some other direct mail vendors, we do not charge extra set up fees. Things like account management, data preparation, and design work that other direct mail vendors sometimes charge for are included in our price.
Occasional extra charges may include shipping, taxes, credit card processing fees when paying by credit card, or other expenses incurred through the postal service.
Can I use my own custom artwork or letterhead?
Yes, we will print your cards using your custom artwork or letterhead.
Can I choose my handwriting? Can I use my own custom handwriting(s) or signature(s)?
Yes, you can choose from nearly 100 different handwriting styles that we offer, or digitize your own handwriting(s) to be used for your cards or letters. You can similarly use your own signature(s) in combination with any handwriting.
What type of Postage can I use? What are the pros and cons of using each different type of postage?
We mail in the United States and Canada. Click here for our United States Postal Service postage guidelines. Click here for our Canada Post postage guidelines.
What is the process of working with Postalgia?
Every Postalgia client is assigned an account manager who will walk them through the process of placing an order. Artwork, design files, data or list files, message copy, and handwriting/signature files are sent to the account manager. The account manager will then create proofs for the client’s feedback and approval. Once the proofs are approved, the account manager will send the order to production.
How is my recipient data protected?
We incorporate robust cybersecurity practices into our process to ensure the security of your recipient data. Postalgia employs 3rd party privacy and cybersecurity professionals who conduct regular audits of our systems. Recipient data is deleted regularly after orders are sent.
What is the minimum amount of cards that I can send at a time?
Our minimum order quantity is 400 cards
Can I ship my own stationary for Postalgia to write on?
We do sometimes write on stationery, cards, or envelopes that clients provide, but this practice is not advised, and should be avoided whenever possible. In cases where we do write on shipped media, clients are required to send a sample batch for testing before Postalgia can agree to take on the order.
How many variable fields can I have in my letter?
Where do you mail from? Will my mail have a post-mark?
We mail American mail from Buffalo, NY and Canadian mail from Toronto, Ontario. Most postage that we use will not have a post-mark, or will be post-marked at the last sortation point closest to your recipient.
Only letters sent using first class USPS postage will be post-marked in Buffalo. To avoid this, your enveloped letters or cards can be shipped to you, already sealed and stamped in, for you to drop in the closest mail box, so that they have a local postmark.
For more detailed information about postage and post-marks, please refer to our postage guidelines for the United States Postal Service by clicking here, or for Canada Post by clicking here
Does Postalgia use any barcodes or other identifying marks that will tip-off the recipients that I didn’t write the card myself?
No. Postalgia does not use any barcodes or identifying marks. Your recipient should never know that we had any part in the sending of your handwritten mail.
Get In Touch
Email Address: info@postalgia.ink
Phone Number: +1 877-842-3132
Contact Form: For inquiries and special requests.
Request a Sample Package
Learn how Postalgia can transform marketing communication into a more personalized and engaging experience