{"id":1849,"date":"2020-09-24T14:58:00","date_gmt":"2020-09-24T18:58:00","guid":{"rendered":"http:\/\/postalgia.ink\/?p=1849"},"modified":"2020-09-24T14:58:00","modified_gmt":"2020-09-24T18:58:00","slug":"12-tactics-using-handwritten-letters-sales-funnel","status":"publish","type":"post","link":"https:\/\/daviesis.io\/postalgia\/12-tactics-using-handwritten-letters-sales-funnel\/","title":{"rendered":"12 Tactics for Using Handwritten Letters in Your Sales Funnel"},"content":{"rendered":"<p>Sales funnels. If you\u2019re an entrepreneur or salesperson, you\u2019ve heard the term enough to make your ears bleed. Yes, those YouTube ads by teenage sales \u201cgurus\u201d are torturous. (\u201cHere\u2019s how my 15-year old daughter made six figures in two months as an Amazon reseller,\u201d she says. Ok, Karen.) But they\u2019re right about one thing\u2014you need a sales funnel, and well-defined tactics for every stage of the funnel, to succeed in your business.<\/p>\n<p>But first, a quick refresher on sales funnels. In a perfect world, we wouldn\u2019t need them: customers discover our store or website, take a close look, decide to buy\u2014no questions asked\u2014and then tell their friends and family.<\/p>\n<p>We don\u2019t live in that world. We live in a world where companies go to war for the attention of their customers\u2019 over-extended brains. And even when we get a flash of that attention, we have to get them interested enough to learn more. Then we need to convince them to buy something. Even when we\u2019ve done that, we actually need them to click the \u201cConfirm purchase\u201d button to complete the sale.<\/p>\n<p>That\u2019s the traditional sales funnel: how we move a potential customer from <strong>awareness<\/strong> of our offering to <strong>interest<\/strong> in it, to making a <strong>decision<\/strong> to buy, to taking <strong>action<\/strong>.<\/p>\n<p>Proven tactics for each stage of the sales funnel are helpful when you are putting one together. Handwritten letters\u2014of the kind Postalgia can produce in spades\u2014fit into any stage of an effective sales funnel. Here are just some examples to get you thinking creatively about how handwritten letters can build your business.<\/p>\n<h3>Awareness<\/h3>\n<ul>\n<li>Many companies use direct mail targeting through their postal service. Consider leveraging this tactic with a handwritten note to introduce yourself to potential customers. For instance: a realtor could send ageing homeowners in a local neighbourhood a handwritten introduction. It could include the realtor\u2019s history selling houses in that neighbourhood, and how the realtor can help any family looking to downsize. It\u2019s a friendly way to introduce yourself and build credibility in a new market with a targeted segment.<\/li>\n<li>Starting a new business? Why not send a letter to all your professional and personal contacts, letting them know you\u2019re hanging your shingle? You\u2019ll find no greater advocates than your closest friends and family. The human touch of a handwritten letter may inspire them to share your info with others.<\/li>\n<li>Mail your list of loyal and past customers, letting them know about a new line of products or a major sale you\u2019re launching. Consider connecting your letter to their previous purchase. \u201cSarah, if you loved the fall scarf you purchased from us last year, you\u2019ll adore the new fall scarves we\u2019re releasing this October!\u201d<\/li>\n<\/ul>\n<h3>Interest<\/h3>\n<ul>\n<li>Many companies keep subscription lists for branded newsletters. Consider surprising subscribers with a handwritten letter. For instance: if a non-profit or charity offers a regular newsletter, that organization could mail their first edition to a new supporter with a special handwritten letter thanking them for their support.<\/li>\n<li>Consider sending a letter with a timely call-to-action related to a topical news event. For instance: Let\u2019s say meteorologists are predicting a chilly winter. If you sell outerwear, send a letter to local residents, letting them know about the cold to come and offering a discount on coats. Connecting your product to a top-of-mind challenge is a great way to clinch a purchase decision.<\/li>\n<li>If you offer product samples, especially online, accompany those samples with a handwritten letter thanking the potential customer for their consideration and explaining the many benefits of your products. It\u2019s a great way to create a personal connection right when a potential customer weighs whether they want to go further.<\/li>\n<\/ul>\n<h3>Decision<\/h3>\n<ul>\n<li>There\u2019s nothing an e-commerce entrepreneur dreads more than seeing a user with a full shopping cart, who hasn\u2019t hit the \u201cCheckout\u201d button. Worry not\u2014if you have their shipping information, send them a handwritten letter reminding them to complete their purchase. You can even offer a special discount as an incentive to finish.<\/li>\n<li>Do you host informative webinars for potential customers exploring your product or market? It\u2019s easy to connect that experience to a handwritten letter. Whether you use EventBrite or another event management platform, require that attendees share their mailing information. Follow up with each attendee by letter after your webinar, thanking them for attending and providing your phone number if they\u2019d like to learn more. That personal touch will take the sometimes-impersonal experience of a webinar and make an attendee feel valued.<\/li>\n<li>If you provide personal consultations to potential customers\u2014say, the way a realtor will offer a free, no-obligation house appraisal\u2014you can offer to follow up that consultation with a one-page summary of your recommendation for the customer. Helping customers for free\u2014and encouraging them to purchase your services along the way\u2014is a great method for building loyalty.<\/li>\n<\/ul>\n<h3>Action<\/h3>\n<ul>\n<li><a href=\"https:\/\/daviesis.io\/postalgia\/gratitude-is-a-business-strategy\/\">We know the extraordinary effects of gratitude on the human psyche<\/a>. It\u2019s not surprising then how effective a simple thank-you letter for a new customer can be. Sending a thank-you letter with any product you ship, or after service you provide, will leave a memorable mark \u2013 particularly among new customers whom you hope to keep for the long-term.<\/li>\n<li>Handwritten letters are also a great way to upsell a customer in a non-pushy, friendly way. Let\u2019s say you sell furniture. If a customer buys a new coffee table, you might attach a handwritten letter to their shipment, letting them know your recommendations for rugs, side tables, or chairs that would perfectly match. Connecting your helpful suggestions to their purchase shows that you are offering personalized advice tailored to their tastes\u2014and may convince them to buy more.<\/li>\n<li>Show customers how much you care about their experience with your company. An appropriate period after their purchase, send them a follow-up letter asking about their use of the product. Are they fully satisfied? Do they have any questions? Are they enjoying the product as you hoped? Provide your email or phone number\u2014show the customer you care deeply about their enjoyment of the product, long after they have paid you. It\u2019s an excellent way to build a relationship and earn a customer\u2019s loyalty in the long-term.<\/li>\n<\/ul>\n<p>These are just a few ideas for every stage of the sales funnel. Handwritten letters are an effective tactic, no matter where your customer is at in their journey. And with the power of Postalgia\u2019s robots, you can produce handwritten letters on mass for any sales campaign. Click here and learn how.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales funnels. If you\u2019re an entrepreneur or salesperson, you\u2019ve heard the term enough to make your ears bleed. Yes, those YouTube ads by teenage sales \u201cgurus\u201d are torturous. (\u201cHere\u2019s how&hellip;<\/p>\n","protected":false},"author":3,"featured_media":7404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[24,18,11,25,26,27],"class_list":["post-1849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-handwriting","tag-awareness","tag-e-commerce","tag-handwritten-letters","tag-interest","tag-sales","tag-sales-funnel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Tactics for Using Handwritten Letters in Your Sales Funnel - Postalgia<\/title>\n<meta name=\"description\" content=\"Discover how handwritten letters can enhance every stage of your sales funnel. From awareness to action, Postalgia&#039;s personalized approach transforms customer interactions, helping you build relationships and boost conversions. Learn proven tactics to integrate handwritten notes into your strategy and create memorable, meaningful connections that drive business growth.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Tactics for Using Handwritten Letters in Your Sales Funnel - Postalgia\" \/>\n<meta property=\"og:description\" content=\"Discover how handwritten letters can enhance every stage of your sales funnel. From awareness to action, Postalgia&#039;s personalized approach transforms customer interactions, helping you build relationships and boost conversions. Learn proven tactics to integrate handwritten notes into your strategy and create memorable, meaningful connections that drive business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daviesis.io\/postalgia\/12-tactics-using-handwritten-letters-sales-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Postalgia\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T18:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daviesis.io\/postalgia\/wp-content\/uploads\/2022\/09\/rupixen-com-Q59HmzK38eQ-unsplash.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ilan Mann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilan Mann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/\"},\"author\":{\"name\":\"Ilan Mann\",\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/#\\\/schema\\\/person\\\/d4dd2193543f225082914b95534f783e\"},\"headline\":\"12 Tactics for Using Handwritten Letters in Your Sales Funnel\",\"datePublished\":\"2020-09-24T18:58:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/\"},\"wordCount\":1118,\"publisher\":{\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/rupixen-com-Q59HmzK38eQ-unsplash.jpeg\",\"keywords\":[\"awareness\",\"e-commerce\",\"handwritten letters\",\"interest\",\"Sales\",\"sales funnel\"],\"articleSection\":[\"Handwriting\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/\",\"url\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/\",\"name\":\"12 Tactics for Using Handwritten Letters in Your Sales Funnel - Postalgia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/12-tactics-using-handwritten-letters-sales-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daviesis.io\\\/postalgia\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/rupixen-com-Q59HmzK38eQ-unsplash.jpeg\",\"datePublished\":\"2020-09-24T18:58:00+00:00\",\"description\":\"Discover how handwritten letters can enhance every stage of your sales funnel. 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